As part of a collaboration with Mapdec Cycle Works and LOOK Bicycles, I created studio-based media assets for the launch of the new LOOK 785 HUEZ road bike. I transformed a chaotic and cluttered workshop space into a location that I could shoot a dark styalised promo-reel showcasing the beautiful construction of the bike. The video above is a social reel discussing the first custom LOOK 785 HUEZ Mapdec built. 

Videographer: Jonathan Doyle

Editor: Chris Barlow